Mattel introduces it’s SummerSlam 2018 Elite figures, a pay-per-view assortment of wrestlers, each as expected are based from actual SummerSlam event appearances.
PPV based assortments are traditional, Jakks Pacific for example released their very own SummerSlam assortment in 1999. Much like todays offerings, the Jakks twin-packs series entitled “2 Tuff”, were SummerSlam 99 branded and included relevant tag teams and feuds.
Mattel continues the tradition of PPV themed lines with the SummerSlam 2018 Elite Figures which helps to promote the PPV brand as well as giving further opportunities for more specific licensed products which make it clearer for consumers clamouring to get specific event attire of their favourite wrestlers.
Shortly after taking over the WWE realm in 2010, PPV themed lines appeared within the basic series, including most of the PPV event names of the year with the line as its own separate PPV series, based on actual events. Some included 1 of 1000 chaser figures with unique event accessories including PPV chairs.
Mattel has since narrowed down it’s PPV offerings to WrestleMania and SummerSlam. Although they are considered a heritage line as they contain current and legendary Superstars, they feature the current WrestleMania and SummerSlam logos to tie-in with that years special event.
Which SummerSlam versions are they based from?
From 2018, both the WrestleMania and SummerSlam Elite Collection lines have doubled from two to four Superstars in each line. This is deemed as a more retail based decision, to give a higher turnaround of sales.
The 2018 SummerSlam Elite assortment includes two Flashback Superstars with Edge and Matt Hardy and two current Superstars with Seth Rollins and Dean Ambrose. Being in the Elite Collection series means they each includes accessories or ring gear and feature enhanced articulation.
Seth Rollins and Dean Ambrose celebrate their SummerSlam 2017 victory over Sheamus and Cesaro in Brooklyn and feature their entrance gear and RAW Tag team titles. Edge is based from his WWF Pay-Per-View debut at SummerSlam 1998 as Sable’s mystery partner. Matt Hardy is from his SummerSlam 2004 version 1.0 where he battled to protect Lita from Kane in a “Till death do us part” match. SummerSlam 2018 figures will be available from Wrestling Shop.